Assam Market Trends
Updated 29 June 2026What's in demand across Assam — the categories and products people are buying, and when.
Demand insights
Most demanded
IMFL Whisky
54% of demand
Fastest rising
IMFL Whisky
Busiest day
Sun
weekend surge
Overall demand
+50.2%
last 15 days
Demand by category
incl. IMPERIAL BLUE · MASTI SPECIAL FLAVOUR 600ML · ROYAL STAG WHISKY · AC BLACK WHISKY
incl. KINGFISHER ORIGINAL STRONG BEER · HEMAN 9000 ULTRA SUPER STRONG BEER · SIMBA MIGHTY STRONG BEER · TUBORG STRONG PREMIUM BEER 650 ML
incl. IMPERIAL BLACK · GODFATHER THE LEGENDARY FINEST STORNG BEER 650 ML · MCDOWELL'S NO.1 LUXURY WHISKY PET · ALL SEASONS RESERVE WHISKY
incl. MCDOWELL'S NO.1 CELEBRATION RUM · OLD MONK VERY OLD VATTED XXX RUM · BACARDI LIMON RUM · OLD MONK VERY OLD VATTED XXX RUM
incl. MAGIC MOMENTS PURE GRAIN VODKA · MAGIC MOMENT REMIX APPLE VODKA · SMIRNOFF TRIPLE DISTILLED VODKA
Demand by day of week
Demand peaks toward the weekend in Assam.
Demand trend
Last 15 daysDaily demand intensity across Assam over the last 15 days.
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Assam excise policy and liquor price updates
Latest notifications on excise duty, brand registration and retail rules affecting liquor pricing in Assam.
Assam excise coverage · Read more ↗Liquor brand registrations and MRP revisions in Assam
Recent changes to registered brands, pack sizes and maximum retail prices across the Assam market.
Assam liquor market coverage · Read more ↗Beer demand and seasonal trends in the North East
How summer demand and new launches are shaping beer and ready-to-drink sales across the region.
Indian beverage market coverage · Read more ↗Liquor retail licensing in Assam
Updates on licensing, compliance and store operations for licensed liquor retailers in the state.
Assam retail coverage · Read more ↗Consumption of alcohol is injurious to health · Not for sale to persons below the legal drinking age