Assam Market Trends

Updated 27 October 2026

What's in demand across Assam — the categories and products people are buying, and when.

Demand insights

Most demanded

IMFL Whisky

35% of demand

Fastest rising

IMFL Rum

+300%

Busiest day

Sun

weekend surge

Overall demand

+46.1%

last 15 days

Demand by category

IMFL Whisky35%+50.7%

incl. ROYAL STAG WHISKY · IMPERIAL BLACK · AC BLACK WHISKY · BUDWEISER PREMIUM 500 ML

Beer33%+37.6%

incl. KINGFISHER ORIGINAL STRONG BEER · TUBORG STRONG PREMIUM BEER 650 ML · GODFATHER THE LEGENDARY FINEST STRONG BEER (CAN) · TUBORG STRONG PREMIUM BEER CAN (NEW)

IMFL Rum14%+86.3%

incl. MCDOWELL'S NO.1 CELEBRATION RUM · OLD MONK VERY OLD VATTED XXX RUM · OLD MONK VERY OLD VATTED XXX RUM · BACARDI LIMON RUM

Other11%+34%

incl. IMPERIAL BLUE · MCDOWELL'S NO.1 LUXURY WHISKY PET · SIMBA MIGHTY STRONG BEER · GODFATHER THE LEGENDARY FINEST STORNG BEER 650 ML

Country Liquor3%-6.9%

incl. MASTI SPECIAL FLAVOUR 600ML · MASTI SPECIAL FLAVOUR 300ML

IMFL Vodka2%+66.7%

incl. MAGIC MOMENTS PURE GRAIN VODKA · MAGIC MOMENT REMIX APPLE VODKA · SMIRNOFF MIRCHI MANGO · SMIRNOFF TRIPLE DISTILLED VODKA

Wine1%+227%

incl. BRO CODE ORIGINAL XV · ZUMZIN PEACH WINE · ZUMZIN PEACH WINE 375 · VINHO PORTO PORT WINE

Demand by day of week

MonTueWedThuFriSatSun

Demand peaks toward the weekend in Assam.

Demand trend

Last 15 days

13 Oct20 Oct27 Oct

Daily demand intensity across Assam over the last 15 days.

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